BLUE GLUE is “the dream bikini of all women” … it is a bikini rendezvous shop filled with all wonders of beach fashions & lifestyle.
The “Beach-Chic shop” blossoms on all shores of the blue planet to seal the elite image of BLUE GLUE, as the only Franchise of charm dedicated to swimwear fashions!
It takes several faces, from company-owned Pilot shop to third party owned-Franchise and Corners in multi-label shops… and while keeping the distinctive signs of the brand, the interior bends its design principles to espouse city, art or beach style…
Aside from the branded shops, BLUE GLUE is also a wide wholesale network, delivering ready-stock to retail shops in 105 countries.
Combining creativity and expertise, BLUE GLUE releases a refreshing collection every month which is communicated by its own Media Agency via a mind-blowing fashion campaign & video, aired on the Blue Glue channel, on Fashion TV and on all social media.
Integrating its luxurious lines of products with the growth of its branded shops, BLUE GLUE’s motto is: 1 month, 1 new collection, 1 new campaign and 1 new shop!
With a short product cycle, new collections are exclusive to the Franchise shops for 8 to 12 months, and then, they are taken out of shops and made available to the wholesale network worldwide. Meanwhile, another line of products named “Chill !” delivers to all markets without exclusivity its tiniwini priced bikini, a single triangle set cut in and one-size-fit-all, and countless prints.
BLUE GLUE is a hymn to Beach culture… “Tralala on the Beach!”…
BLUE GLUE, COMPANY BACKGROUNDFounded in Paris by Marie Laure Becquelin, and creating an international whisper from the charming island of Bali since 2002, BLUE GLUE manufactures swimwear since 1989 and is connoisseur in the industry.
Operated by a group of companies based in Bali, Indonesia, the brand is licensed to Youkilele Pte. Ltd., an international trading company based in the Republic of Seychelles. The French-designed brand is recognized worldwide with retailing in more than 105 countries and franchising its concept.
Vertically integrated in production, its several self-owned factories stretch over 50,000 sq. ft. allowing ultimate flexibility and verified quality in manufacturing bikinis, beach fashion accessories and interior design features for the shops