Designing the futureWith Maya Mehlhorn, the third generation of Maryan Beachwear Group step by step conquers the world of swimwear fashion and sets the course for a successful future.
Maya Mehlhorn was born on May 23, 1981, in Zurich, as a typical twin under the sign of Gemini. Maya and her twin sister went to High School together where they received the German Abitur. Then Maya went to university in Great Britain where she earned the degree of Bachelor of Science – with distinction.
Has the love for swimwear been handed down toyou into the cradle?
The love for the product definitely! Of course I grew up with swimwear through my parents and was able to experience all work processes at first hand. My education with internships in the textile industry, in Italy and Spain among others, prepared me well for the pending tasks.
How did you start into the professional life?
I was lucky to gain my first experiences in Hong Kong, where I learned about the tough Asian work requirements and the many tasks and responsibilities left me wellequipped for the future. I experienced the complex world of the garment industry and learned about the important factors of success – sourcing, procurement, product development, organisation and control of the entire production process and shipping of the finished products. This was an intense time. Not without good reason, people say that one year in Hong Kong is like five years in Europe.
What are your tasks within the company?
In 2007 I joined Maryan Beachwear Group and as of January 1st, 2012 I also became a managing partner. My tasks include both the creative part as well as responsibility for procurement. There is a close collaboration with my mother in product development, particulary in the are as of design and styling – an experience that benefits both of us.
Where are you drawing your inspirations from?
Due to my job, I travel a lot. The metropolises of the world and their urban landscape, architecture, trend blogs as well as diverse cultures and the people I meet inspire me.
What are your special projects within the company?
With lots of dedication I worked on the repositioning of our brand watercult – it now offers an innovative Mix & Match range with extensive NOS offers and follow-up orders via a b-2-b webshop. The success is clearly visible, as the growing sales volume shows that the concept has
been well-accepted by both retailers and consumers. Now we are aiming to internationally position and establish the brand watercult beyond the German-speaking market. Of course the other brands are just as dear to me as watercult. In the past year, we refined the individual brands’ profiles, developed brand-specific extensive websites and structured the brands more clearly for the different target groups. Design and styling are always my focus besides strategic brand orientation.