Welle Swimwear is proud to announce the launch of the Power Play collection 2015. In the highly anticipated new collection, the brand manifests their spirit of creativity and comfort through a blend of visionary imagery and versatile swimsuit styles.
Most anticipated is the Power Play collection’s exclusive collaboration with Mogollon, a New York design studio focused on creating iconic, timeless and visionary imagery for art, film, music and fashion clients worldwide. Most recently they have designed album covers for Katy Perry and have been selected to design for the 87th Academy Award Oscars Imagine What’s Possible art series.
Born from an afternoon gathering between co-founders Rita Blondet and Katz Hernández, Welle Swimwear is a new vision for swimwear and activewear that captures the creativity and versatility at the forefront of each design.
Welle Swimwear offers bikinis that delight a range of silhouettes. In its first season, the line introduced styles of more traditional cuts, while enhancing a playful and creative approach through graphic patterns. The collection also debuted Welle Mediterranean Towel Collection, 100% eco- friendly cotton, a fantastic and versatile accessory to carry on-the-go.
All the imagery of the Power Play Lookbook was possible thru a collaboration with Top Venezuelan Photographer Anibal Mestre who through his lens elevated the brand to a visual encounter.